Becoming a coach is one of the most rewarding decisions that a person can make in life, helping other people to fulfill their potential and become better human beings. As the demand for coaches is on the rise (and it is), so is the number of coaches vying for clients’ attention. Because of this, you can never rely solely on your abilities and skills as a coach to make it. You need to make your practice stand out. You need to make sure people know about you.
You Need to Go Online
Before we start talking about blogging in particular, we should say a thing or two about why the internet is a coach’s best ally when it comes to spreading the word about their business. Well, for one, it is much cheaper than taking out ads in local papers or on TV. It can also reach a much larger number of people and it can be used for a more personal approach where a coach’s potential clients will learn more about them than they would in any other way. These are just some of the advantages of online marketing and there are plenty more.
There are a number of reasons as to why blogging is the perfect platform for coaches and their businesses.
For one, through blogging, they can share their opinions on a number of subjects and give their clients and potential clients an insight into how they see coaching, how they handle certain problems and how they would help certain hypothetical people.
Through blogging and especially guest blogging, it is also possible for a coach to increase the visibility for his or her practice, making sure that people are aware of their existence and their expertise.
How to Do It?
For one, a coach needs to assess their abilities as honestly as possible. Some people are simply not that good at writing. It is a talent and a skill and for some people it does not come easy. Luckily for them, they can record podcasts or videos and blog in this way.
A coach should also come up with a voice of their own. If you intend to start a coaching blog just because everyone else is doing it, don’t bother. You need to make sure you have something new to say or a new way of saying it. You need to have a personality. The best advice you will get is to be as natural and as honest as you can. For example, people might enjoy it very much if you shared your own insecurities, all the powerful coaching questions you ask yourself. Do not afraid to bare your soul.
You should also do some guest blogging where you approach other websites and their owners and offer them to write something for them. This way you will expand your readership base and also (hopefully) get some links to your blog which will make it more visible on search engines.
The final piece of advice we have for you is to take your coaching blogging seriously and that you do not do it erratically. Come up with a schedule and make sure you always deliver the best content you can come up with. This will make your blog more popular and shareable which was the idea in the first place.