Fertilizers affect our food. Hence it is imperative that scientific research and market survey goes into its production and marketing to understand the health and nutrition trends and customize the business according to that.
This particular production and business is a fruitful one if bound by certain unwritten terms and rules. Let us check out some strategies for expanding a fertilizer manufacturing business and production.
Employment of more and more skilled as well as un-skilled workers in factories opens better chances of production. Educated individuals as well as hands-on workers can contribute together in formulating and producing better quality fertilizers.
Research and development
Proper insight, updating and execution of big data on the changing farming trends, soil, weather and crop requirements of different geographical locations will help in producing the required varieties of fertilizers.
Latest machinery to fasten as well as improve the quality and quantity of production, giving the manufacturer economy of scale and profit benefiting the farmers too at the end is important. Imported machinery if required will suffice.
Setting up local production and distribution centers at individual clusters to serve remote areas with the customized quality, eliminating transportation cost in the process fits the expansion plan.
Marketing strategies of a fertilizer business
Along with the above points, a fertilizer producing company can expand with aggressive and intelligent marketing. Business competition from established firms can be, like any other business, withstood with timely communication based on the brand value. These qualities if advertised in the apt way will surely take the business places, in the process benefiting our agricultural economy.
Here are some specific guidelines towards that.
Roadshows to make the farming community aware of the product in the native language of the place. Conventional publicity program aided with below the line promotion in form of entertaining street plays can easily hit the target audience of the rural areas. Remote areas should not be left out to ensure effective brand penetration.
Local audio-visual media like the radio, television (including national as well as local channels), vernacular magazines and new papers of the region are of immense use for placing advertorials increasing the audio-visual visibility and presence.
Discount on your product prices is yet another effective way to reach the farming community. The lower the price of an excellent product, higher are the chances of it getting sold in the rural modest income groups.
Expansion of your fertilizer manufacturing business will require a solid business plan coupled with the right mode of finance. Bajaj Finserv offers low interest rate of business loan, which comes with features, which makes them the idea financing solution for such venture.