Sometimes the touchable things are considered more valued than the digitizing outputs. Even though we live in the era of the digital regime, we simply cannot overlook the influence of printing and mailing services.
Remember, printing marketing is not dead yet. In fact, the brands which don’t make use of it are actually missing out on convenient and cost-effective ways to expand the business.
So without further ado let’s see how printing and mailing services can grow your business.
Less Screen time
There is more than one fact to remind us of the benefits of printing marketing and less screen time is one of the vitals. At present, people are getting frustrated over piles of digital messages on social media sites, web pages, or cell phones. As a result, many letters go unnoticed and unread.
Several articles and studies have shown their findings on the negative effects of too much screen timing. You cannot make people sit all day in front of the screen, the boredom is always inevitable there. Rather people should deal more with cards and papers. It also helps to express the senders’ gestures. Now, people are more into putting down electronic devices and being more open towards print marketing that assists their interest.
The palpable feels of a printed marketing piece
We can’t deny that digital and print marketing depends on sight in many ways. However, the print makes place for a sensory experience that is you can touch and feel. This is something digital messages can never do. When someone holds a brochure, flyer, or catalog, it allows one to slow down and feel and immerse in stories and images. Also, did you know that direct mails grasp the customer longer and generate powerful emotion? It advances towards the customers’ next purchase decision in an impactful way.
Multiple options and effecting targeting
Print services actually open a wide array of options before you. Starting from posters, banners you can have business cards, brochures, sell sheets, and more. These options allow you to target different fields of customers. You may create an ad section in newspapers or magazines, or send direct mail to the neighborhoods matching the type of customers with your products. Also, you can simply hand out flyers at social events so that it attracts a large number of people.
It is to mention that print services provide higher responses than digital mailing. For instance, a piece of mail gets more or less 37% higher response than the email online. For postcards, it is 4.25% higher than online mail. Recently, Inc. Magazine has shown a study that people spend more than 30 minutes over a physical mail whereas only 11 seconds over reading an online mail. This is how any businessman can get convinced of the value addition of the print and mail services.
Connects in a personal and meaningful way
In this world of ‘click and delete’ you need something more than this to grasp a customer on a personal level. And connecting in a personal way is important, especially when you want to do business with your customer for a longer period. For gaining trust and mutual positivity, nothing excels in tangible experiences. We need to send our customers many business documents to stay connected over time. Only professional-looking invoice printing and mailing services can give your customer that experience.
Producing a need
It is quintessential to send emails as it doesn’t create the feel of need in customers. It is just another spam message they never opened. Flyers, t-shirts, postcards, on the other hand, create the need of the product in people, they see things and get influenced by them instantly. After all, we humans like to see things and feel important and such services can create that feel in anyone who didn’t even think of buying the product in the first place.
To wrap up the content, we can agree with the productivity of printed mails rather than digital mails. Yes, digitizing makes us faster but not so fast in terms of effectiveness. There are things you rather need to take slowly and implant intelligence.
Through mailing services, it is possible to build a strong customer relationship base and it takes any business a long way. So, we hope you could clear up the clouds about how printing and mailing services can grow your business.