Of course, every business wants to be successful online. With the advent of digital advertising, companies from all sectors are competing for the attention and “share of wallet” of potential customers.
Many businesses who expand abroad or operate subsidiaries in Eastern Europe try to appeal to the local market by turning to market agencies, as outsourcing an online campaign can be much more time and cost-effective for businesses who don’t deal with lead generation, conversion rate optimization, and content marketing for a living.
According to Dog and Pony marketing agency, the success of an online marketing campaign in Hungary depends on many different factors. Here’s a little insight from this advertising company located in Budapest!
No online marketing campaign can work in Hungary if you don’t have an appropriate landing page
The basis for all online marketing campaigns in Hungary (and everywhere else for that matter) is having the right landing page: a dedicated place where your potential customers can “land” after they click on an ad or link that leads to your website. The goal of your landing page is to present your users with a clear-cut offer, reinforced with a specific, easy to understand, and well-placed CTA (Call To Action) that encourages users to complete an action (buy a product, subscribe for a service, download something, fill out a contact form, etc.).
So the point here is not to overwhelm your potential customers with your main page or promote exploration on your site: it is to create a subpage within your site that is customized to the needs of your target audience (which should clearly be defined in advance), as well as their current stage within the customer journey.
With a good landing page, you will be able to track relevant data about your target audience, directly support your business goals, improve your brand awareness, and of course, increase the number of your leads and conversions!
Online marketing campaigns in Hungary also rely heavily on the right targeting options
Once your landing page is done, you can start to focus on your actual online marketing campaign in Hungary. Same as any other country, you have to be familiar with your buyer personas (fictional representations based on real data): Who are they? How old are they? What are their interests? What is the problem that they are trying to find a solution for? What are their habits? Where do they live?
Thanks to all the opportunities provided by online marketing, whether the platform of your campaign is Google Ads, Facebook, Instagram, or YouTube, you will be able to target relevant users: people in Hungary who are interested in what products/services your company provides and are most likely to convert into potential customers.
Many companies choose to turn to social media and digital advertising agencies to make sure their investment pays off. Optimizing a campaign can be tricky, as there are a lot of factors to take into account about targeting options. However, this is how social media and online marketing experts in Hungary make their living, by using all their technical knowledge in favour of their clients’ business!
How a local agency makes sure your online marketing campaign achieves its goal: bring you new leads and potential customers in Hungary
To ensure that your landing page and online marketing campaign in Hungary work as they should, a digital advertising agency can employ many methods based on data about your customers. For example, they can write SEO optimized content for your landing page, and build your new subpage from the ground up with the help of web developers and UX designers to help improve your conversion rate. That is, ensuring that potential customers have the best experience possible on your site, and what find what they are supposed to find in the easiest way possible.
All that’s left to do is hire the right agency for the job!
