Whether you have already established your own online store, or you are starting to consider buying one with an existing customer base, it is important to know how to attract additional customers. This is because creating a steady stream of customers is one of the important factors you need to make your business flourish.
Moreover, looking for new and potential customers might be a bit time-consuming and challenging. Thus, you ought to check out the different ways to attract customers to your ecommerce site.
You should have an appealing store.
Your website gives the first impression of your business to your visitors, and a visitor can make a decision after 3 seconds of staying on your site. Therefore, you should determine if your website is attractive enough or not. If you are not happy with the design, your customers will likely not take interest in your website. If they do not like it, they will not come back again.
Patryk Pawlikowski, CEO of Shoplo, says that a website has to look professional and attractive since it represents the products or services you offer. Customers will likely not purchase a certain item they plan to buy if they see an ugly website. Having a lot of competition, you will not want visitors to go to another more aesthetic and modern website. This is because people believe that an attractive store is dependable.
You should be active on social media sites.
Having an account on popular social media sites allows you to do effective brand promotion for free. Although you have to pay when you publish advertisements, setting up an account has no charge. Your business can reap many benefits from these websites because they have a lot of active users.
In order to do successful marketing on social media, you need to come up with interesting content. From this content, people will see how amazing your brand is and will want to follow or subscribe. This is a great marketing strategy that will not cost you too much. Here are some things that you can do so that you can gain attention on social media:
- Post on a regular basis.
You do not need to do this every day, but you should update your accounts at least once or twice a week. Be careful not to overdo this since users might get annoyed and unfollow your account.
- Interact with other users.
Users appreciate it when you give attention to them on social media. Therefore, make sure you engage with them. You can ask them questions and give your opinion about their comments.
- Focus more on social media websites that are fit with your business.
It is advisable to focus your attention more on Facebook and Pinterest since these sites provide increased traffic to ecommerce businesses.
- Post contents with images.
Posting with images such as an infographic can result in 50% more interaction from your users than posts without one.
You should give much importance to customer care.
Outstanding customer care and support is highly important in enticing people to your online business. Customers who are satisfied do the best promotion. Thus, you have to give your customers a positive experience through your business. 45% of American consumers will withdraw from a transaction done online if their problems or queries are not addressed quickly. Therefore, you should be timely and fast in responding to your customers if you want them to do business with you again.
To support this, research performed by McKinsey shows that 70% of experiences from online businesses are based on the way customers are treated. This reveals that customer support is something you should not underestimate.
It is not easy to please all customers since they are the most fervent in giving negative experiences. This is an important thing to consider if you are looking into buying an already established ecommerce store on an ecommerce store marketplace like Exchange by Shopify. You need to check the reviews of the store online, and do some research on the brand’s online reputation. Otherwise, you may find that you are investing in a store with a subpar reputation for customer service, which will make it difficult to attract new customers.
Provide promos and discounts to your customers.
People enjoy promos and discounts because of the psychological effect they give. When people see the word “free,” they feel an inexplicable excitement. As a result, they feel positive because of the stimulation.
For your online business, you do not need to give free products. You can deliver items without asking for payment. Pawlikowski adds that many of the stores from their website succeed when there is free shipping. They notice a rise in their sales when they have this promo. The shipping fee is one of the common reasons why customers reverse their decision of buying a project.
You can also have a certain shipping service that is free for a minimum amount of order. This can make customers buy more than they may have so that they will not have to pay for the shipping. As a result, you and your customers are both happy. This is due to the fact that they can use this promo, and you in turn can increase your revenue.
For discounts, you can give coupons. You can give these to your new customers so that they will have a reason to make another purchase in your store. You can also use these to your loyal consumers to make them feel special and entice them to shop more.
Finally, you do need to spend a lot of money in order to attract more customers to your online store. You just need to be creative in your approaches and familiarize yourself with these; otherwise whatever ecommerce store you choose to run will have a hard time attracting new customers.