For quite a while, Google Analytics has been around to assist you to collect, process, assemble and report website and mobile app information that leads to actionable insights. Then in 2012, Google declared the discharge of its new ground-breaking product, referred to as Google Tag Manager.
Despite GTM’s utility, there’s still plenty of confusion concerning what it’s, what it will, and the way it’s totally different from Google Analytics. So, we’ve determined to dedicate this bit to dissolve the confusion.
A typical thought is that Tag Manager is that the same issue as Google Analytics. This is often not the case! Actually, Google Tag Manager is a fully separate tool.
Google Tag Manager is a code management platform that fires all of your different tags in line with triggers you specify within the Google Tag Manager interface. Google Tag Manager is platform neutral and handles third-party tags with ease. Once the container piece is deployed on your website or mobile app, very little to no IT or internet developer involvement ought to be necessary to deploy new tags or edit existing tags.
Google Tag Manager consists of those 3 main parts:
Triggers: Defines when and where tags are executed.
Variables: accustomed receive or store data to be utilized by tags and triggers.
How does it work?
Most significantly, you’ll take tagging into your own hands, and steer your chase but you want, quickly and simply, while not those typically disagreeable to your developers.
Not essentially. Google Tag Manager and Google Analytics are 2 fully separate tools, and might live severally of 1 another: you’ll use Google Analytics on your website by itself, even as very much like you’ll use Google Tag Manager on your website by itself.
GTM and GA working together
Quite honestly, the probabilities of however the 2 tools work along with are endless!
However, there are a number of ways in which to use Google Tag Manager with Google Analytics that are commonplace. For example, you’ll use GTM to send totally different items of information to Google Analytics, like page views and events.