Nowadays, most of the lead generation companies consider Facebook as an important business tool because this social networking site has more than 1.45 billion daily active users. In addition to this, Facebook helps the brands in reaching to a maximum number of potential customers within a couple of minutes for attaining high-profit levels.
Here are some staggering tips that will help marketers in generating leads on Facebook:
#1. Post Your Best Blogs
The best and easiest way to generate leads on Facebook is posting those blogs that have been generating a maximum number of leads for the business. This is so because the potential customers are coming to your website to read the blogs, it means you have posted something really worthy.
The topic and title of the blog are the two aspects that always attract the Facebook users to click and read. It would be cherry on the cake if you add CTA to your posts. All in all, it is significant for the lead generation companies UK to post the best blogs to generate quick leads.
#2. Don’t Forget to Add Links
Nowadays, most of the lead generation companies UK are aware of the importance of visuals like images and videos. The main reason behind this is Facebook users usually like those posts that have some high-quality pictures. This aspect brings an opportunity to reach to the maximum number of potential customers in a short period of time.
Therefore, it is always advisable to add website links in the description of ‘About Us’ page, profile picture, cover photo, and other posts so that prospects can easily know more about the business. It would be icing on the cake if you shorten all the links because there is a high possibility that potential customers may want to share website links with their friends.
#3. Add A Call-To-Action Button
Another best way to generate leads on Facebook is adding call-to-action button at the top of business pages. This button seems simple but it is a very powerful tool to generate more traffic on your website.
So, all you need to do is choose a call-to-action button from the seven options that include ‘Sign Up’, ‘Shop Now’, ‘Contact Us’, ‘Book Now’, ‘Use App’, ‘Watch Video’, and ‘Play Game’. After that, link the button to your website to make the button visible at a fixed location right below your business’s page cover photo.
The best way to grab the attention of your target audience is organizing contests after a short period of time. Prizes always attract the Facebook users to participate in the contest. To win the prizes, all the participants automatically provide their contact information. This aspect helps the companies in generating a maximum number of qualified leads.
It is very important to offer a product-related prize to keep the prospects engaged. The main reason behind this is that the most of the participants (potential customers) usually unsubscribe the marketing emails after winning a prize which is unrelated to the business, which, in turn, lead to a poor conversion rate.
Another best way to generate qualified leads within a short period of time is posting videos. The primary reason behind this is that the video posts have 135% higher reach as compared to the photo posts.
That’s why most of the lead generation companies UK prefer to use videos to introduce and promote products & services. In addition to this, you should add CTA in the video’s description to generate leads in a short time span.
#6. Run Targeted Ads
The aspect that makes Facebook the best option for the marketers is its capability to help business in expanding their reach. From the business point of view, it is imperative to target new audiences who are likely to become followers, leads, and even customers in the future.
Here the importance of Facebook’s targeting options gets increased because of these help in targeting people as per their age, gender, location, interests, and so on.
‘Boosted ads’, ‘Right-hand column ads’, and ‘Native ads’ are the three Facebook ad formats that can help in generating a humungous pile of leads.