Marketing Technology

13 Advanced Rules to Get Featured on the App Store

get featured on app store
Written by Mridul Kabra

The first priority while making an application is making it featured on the play store. Any mobile app development company has an involved task of working on the position of the application on the play store. With an increased number of active applications on the play store, a challenge to make a visible appearance on the play store becomes a hefty task. Although, we do not have a set theory on, “how to get featured on play store”, but some of the tips may surely work favorably in this direction.

how to promote an app

Tips to get featured on the App Store

Fluent Functionality

Before traffic, if you embark on the quality and flawless functionality, it provides much better results in the long run. The basic idea should revolve around elevated utility with deploying an intuitive and simple interface. Why would the editors hesitate in promoting a highly usable application? Also, an application with flawless functionality lasts longer and invites more audience than required.

Dedicated

The best approach to flatter the editors is to build a dedicated application for that platform. A native application would survive longer than any cross platform application. Directing the efforts towards dedicated iOS application development is quite a safe bet.

Keep it Updated

Although, this is not hard to grasp, but, is not easy to execute. Keeping the frequent updates on the application maintain the relevance with the users.

App Store Optimization

Most of the users search as per their needs. This arises the need to optimize the app searching. App Store optimization is the process, where you get a considerable visibility on the app store listing. This calls for a smart usage of keywords and their strategic disposition. In this, you must consider keeping a line of gap between the keywords and the title.

Role of Ratings

Ratings are an easy way to determine the user response. Users have the competence to decide the stature of an application in the market. Maintaining a considerable user’s ratings like 4.5 rating or more than that is crucial for an application. Keeping a user satisfaction level is the most useful way to maintain a healthy user experience.

Find a Buzz Point

App promotion is the most considerable aspect about an application launch. One lucrative step towards the promotion can be making a website of the application. A website is an augmented form of the app, which gives a broader perspective about the application. Also, getting your application mentioned in the renowned tech websites and publications earns a positive credibility for the application.

App Store Page Impact

app store page impact

The app store page layout decides the impact on the visiting audience. App store page plays a crucial role elevating the downloads.The description of the application explains the right gist of your idea. A fitting description can manifest the right gist of your idea. This suggests that app description is all you need to get featured in a decent way on the app store.

Impactful App Icon

The application icon should abide in the mind for a considerable duration. App icon is the only thing visible while making searches on the app store.

App Store Editors

If we talk about the iOS platform, Apple allows publishing descriptive articles with some tips on the renowned applications. This is available with the iOS 11 App Store versions which allow you to explain your ideogram in the best way possible. With this, you can also make an influencing pitch of your application. Generally, editors invite a convincing idea which can mingle with the recent updates and trends.

Expand the Horizons

Keeping an application within the peripheries of local markets does not make it interesting enough. Expanding the horizons and making it reachable to more countries, improves the chances of easier reach. Undoubtedly, some of the markets provide a wider reach than some other markets, which serve as a benefit for expanding your limits.

Social Media Coverage

Providing some healthy promotion to the social media channels helps you to set a communication with the right audience. This is a way to broadcast that, the application is ready to download and use.

Technical Aspect

technical aspect of apps marketing

Before getting displayed on Google Play, you must make sure that the app is technically sound. An application becomes high quality when it serves all the needs of any platform. It also gives systematic elevation and chances for the applications to get featured on Google Play.

An application with considerable quality bars, serve all the needs of a platform. Also, a planned and systematic upgrade gives a fair chance to the application for getting featured on the app store. Another thing apart from getting featured is customer loyalty. Many a time, promotion by the loyal users brings more downloads than expected.

Getting featured on the app store is important and there is no set theory to execute it. Covering almost all the aspects augments your chances to getting covered extensively. A well-covered and promoted application will not get camouflaged. Definitely, the right product finds its way through to reach to its potential audience. After the application gets featured on the app store, you need to fill the form. Along with this, astounding visuals should be provided to create an impactful show for your application. Also, you can keep a regular track of the number of downloads to keep a focus on your efforts. An application with the quality disposition gets the instant notice and opportunity in the application market.

About the author

Mridul Kabra

Mridul Kabra is a TEDx speaker on the topic of Digital Marketing. He is the Digital Marketing Head at The Nine Hertz and Quadrigo. As a Digital Marketing Trainer, he has trained at prestigious institutions like IITs and NITs in India.

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