Taken into consideration that Google’s ranking algorithm is based mainly on links, building a good strategy is both essential and challenging. This is because, if done poorly, link building might be marked as spam by search engines, and therefore, get you penalized.
A contextual link is a backlink that is inserted naturally within your post. Compared to links that are placed at the bottom of your page or in the sidebars, contextual backlinks are loved by search engines.
Now, let’s take a look at four proven ways to get rank-boosting links.
- Guest Blogging
Guest posts are a great way to get rank-boosting links and improve your traffic. This is especially true if you take your time to select and reach out to high authority websites in your niche. Not only will search engines consider your content to be trustworthy but so will readers. In short, a good guest blogging strategy can definitely help you leave the backstage for good.
If you want to make the best out of guest posting, without having to go through the lengthy process, head over to Easy Link Studio. They will take over the hustle for you. This way you can focus on the tasks at hand and enjoy the rank-boosting magic.
- Broken Link Building
While it is possible to reach out to website owners directly, in order to request a backlink, it’s definitely better to offer help first. How does the broken link strategy work? Well, it’s simple.
- Find 404 links on high-quality pages, relevant to your niche, by using browser extensions or specific tools.
- Write an awesome post to replace that link and publish it.
- Reach out to the owner and offer to replace that broken link with your own content.
- Case Studies
Case studies are a great way of earning contextual backlinks. This is because they are both easy to reference and valuable. If you have in-depth knowledge related to a specific field, becoming an authority by publishing case studies is definitely the way to go.
Facts and statistics will help you get rank-boosting backlinks. That’s why inserting charts, graphics, results and any other data is a must. Also, make sure to write fresh content on topics that are sought after by industries.
Delivering visual content in the shape of infographics might be more difficult, however; it usually is more rewarding. Nowadays, people find it easier to digest information visually.
This is exactly why investing effort in creating an infographic can get you lots of high-quality contextual backlinks. As they appeal to wider audiences, infographics can be considered backlink magnets.
When it comes to search engine ranking, contextual backlinks certainly have lots of weight attached to them. As long as they’re positioned properly, contextual links add value to your page and help you avoid an overly spammy look.
By using the four proven methods presented above, you will be able to get rank-boosting contextual backlinks that will definitely help you in your SEO endeavors.