Brand awareness is a key component of any successful business. The more people who are aware of your brand, the better. But how do you accomplish that? Well, it’s not going to happen overnight—or even in a year or two. Branding takes time and dedication, but there are some things you can do today that will help your business grow over time.
The first way to increase your brand awareness is to create a logo watermark. A watermark is a text or an image that appears on the background of something like a website page, social media post, email signature, or business card. The purpose of a watermark is to subtly remind people who look at your content that you are the source of it and encourage them to check out more of your work.
To create an effective logo watermark:
- Place it on all versions of your website (mobile version, desktop version, etc.)
- Place it on all social media platforms you use (Facebook Page & Profile Image)
- Make sure the company name and web address are easily visible on every page
Guest blogging is a great way to get your brand name in front of new audiences, and it’s even better if you can reach your target audience through relevant content.
You want to write about topics that are interesting and useful for your target audience. If you have an established blog or website, then guest posting on other similar websites will help drive traffic back to yours. This can be especially effective if the person who runs the site is looking for fresh content from guest writers; they’ll often feature links at the bottom of each post that take readers back to their own sites, which will include an embedded link back to your site as well!
Personalized fortune cookies are a great way to engage your audience. If you want to get people talking about your brand, this is the way to do it. Fortune cookies make great marketing tools because they’re unique and engaging. Your customers will remember their experience with your business if they’ve received personalized fortune cookies at the end of their meal or event.
Promotions are a great way to get people to notice your brand if you know how to do them right. Give away a freebie! People love free things, so give them one and watch them come running (or at least click on the link). It could be anything from a coupon code good for 10% off their first order, all the way up to an actual gift card with no expiration date—or even something unrelated like a free consultation, sample, or trial offer. The possibilities are endless. Make it easy on yourself by keeping everything in one place so you can track who has claimed what offers & when they redeemed them, as well as which promotions have been successful overall (and which haven’t).
See, you don’t have to spend a lot of money to promote your brand. In fact, these cheap ways to increase brand awareness can help you get started on the right foot with minimal investment. So what are you waiting for? Get out there and start making waves.