When running a small business, you’ll constantly feel understaffed. In fact, you’ll not just feel understaffed, you’ll actually be understaffed. So, when you feel the need to further invest in a certain area, you’ll be faced with a couple of options. You can either start your own in-house team or you can outsource. Generally speaking, outsourcing tends to be a much better option, seeing as how it gives you a more cost-effective solution to your problem. Also, you get some immediate results instead of waiting for your team to become experienced enough. Here are the top five things your SMB should outsource.
The first and the most crucial thing that you may want to outsource is your HR department. You see, your HR is in charge of prospecting, hiring and training your employees, as well as handling all the tasks related to your staff. We’re talking about evaluation, upholding the workplace policy, anti-bullying and anti-mobbing programs and much, much more. Due to the fact that all of these things are incredibly important, it would be outright irresponsible to entrust them to someone without experience and adequate work tools and practices. So, outsourcing your HR needs to be the first step.
The majority of workplaces exist in the digital environment, which is why you need someone to make sure that these things are always well-functioning. Chances are that you may have an intranet network, a collaboration tool on which all your major projects are handled, not to mention the fact that cybersecurity is a major concern. The very last thing you need to take into consideration is the fact that, as the BYOD work model is getting more and more popular, chances are that the importance of your IT department might grow, as well.
Digital Marketing and SEO
The important thing you need to consider is digital marketing. Why? Well, first of all, you need to recognize that your talents may be differently aligned and oriented, as well as that you are too biased in order to make an accurate assessment of the impression that your enterprise leaves. Therefore, it might be for the best to outsource the task of forming your company’s public image to someone else. This is especially true in this field where there are so many tools and practices for you to exploit. For example, finding a professional SEO agency in Melbourne can help you not only with strategic approach to website optimization and Google Ads but can also develop a smooth and efficient mobile app for your SMB.
One of the biggest mistakes that small business owners often make is to believe that they can tend to their own accounting. Most commonly, this is the issue with sole proprietors, which is the very reason why a lot of experts recommend against sole proprietorship, to begin with. In order to ensure that all your taxes are in order, that you’ve claimed all your deductions, benefits and returns, as well as that everything is done by the law, it’s best to turn to pros in this field. So, with the help of specialist agencies you’ll have a much easier job of handling all of these issues.
SMB Should Outsource Customer support
Another thing you need to take into consideration is the fact that your customer support might be crucial when it comes to the overall customer experience, as well as the direct contact between your organization and its clients. Sure, in the era of AI-based chatbots, customer support often falls under the IT department, as well. Still, outsourcing your customer support (even if it means outsourcing it internationally) is usually a great choice. Keep in mind that this is one of the most crucial functions of your enterprise but it’s dubious whether you can pull it off in-house.
One last thing worth mentioning is the fact that outsourcing isn’t a temporary solution but a scalable one. This means that as your SMB grows, you’ll get a chance to renegotiate the terms of outsourcing and add more services to the deal. Even some of the world’s biggest conglomerates like Apple or Microsoft are outsourcing all sorts of functions. Therefore, there’s no reason to believe that this is not a universally applicable and effective solution.
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