According to studies, there are approximately 446,887 law firms in the United States. This number continues to increase by 0.7% each year.
With so many new law firms being started, getting your company name right is essential. You’ll need a name for a law firm brand to attract customers and stand out from the competition.
You also might realize that some names are already taken-so what do you do?
Don’t worry, in this article, you will find law firm naming rules on how to create a unique and powerful law firm name.
What Makes a Good Name for a Law Firm?
A good law firm name needs three things: it must be unique, relevant, and easy to say and remember. A good example of a unique but relevant law firm name is “Mycase,” which is short for my attorney case or My case online.
This is a great choice for a law firm name because it incorporates the popular vernacular of social media sites and online services.
An attorney case is an example of a digital experience, something that people can relate to in this day and age.
How Can I Come Up With a Law Firm Name?
It can be tough to figure out your first business name. But don’t worry, here are a few tips that will help you choose.
1. What Do You Want to Communicate
Law firms need to have a name that clearly communicates their geographic location and what they do. If your law firm focuses on personal injury cases in Minnesota, then your company name should contain those keywords.
Think about whether you would like your law firm name to be connected with an experienced team of attorneys, or if you would like to convey that your firm is young and hip.
2. Search the Internet for Your Preferred Name
Once you have some names that communicate what you want your law firm name to say about your business, it’s time to start searching on the Internet. Use Google’s free AdWords Keyword Tool.
For example, if you were looking for a regional term for “attorney”, then type in “Minnesota Attorney” into the search box and press enter.
You will get an estimate of how many people use this phrase as part of their online searches every month. Click here to get more info.
If there are enough searches, then keep searching keywords related to your law firm name-maybe something like “personal injury attorney Minneapolis”.
3. Get Creative with Acronyms
The Internet is not the only place where you might find your preferred law firm name. Consider acronyms, like BNI (Business Network International) or ROC (Restaurant Owners’ Council).
Alternatively, think about other elements of a workable business name. For example, how about Lawyersandstuff.com? Or The Legal Team?
Those are area codes for major cities in Minnesota, and they are names that could easily represent your law firm in terms of geography and what you do without being too specific.
Get a Name For Law Firm Branding
Choosing the right name for a law firm is essential to attracting customers and standing out from the competition. The rules we’ve outlined will help you choose a name that accurately represents your business.
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